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Ajax

Household Cleaning Products
Leif rating: Likely Very Bad

Part of Colgate-Palmolive Co. · Headquartered in United States

Ajax is a household cleaning brand owned by Colgate-Palmolive that makes vague environmental claims in some markets but lacks transparency and third-party verification. The newer Ajax Ploosh product line offers a more sustainable alternative with waterless tablets (97% natural ingredients) and recyclable paper packaging, reducing plastic shipping weight. However, legacy Ajax powder and liquid products contain chemical surfactants rated with moderate environmental and health concerns by EWG, and the brand provides minimal disclosure about supply chain labor practices or ingredient sourcing.

How Ajax scores

Three pillars, scored independently. Higher is better.

What Ajax does well

Controversies

Reported issues Leif found in public sources. Their presence lowers the rating.

The detail

Environment

As a brand under Colgate-Palmolive, Ajax's environmental practices fall under the parent company's sustainability framework. Colgate-Palmolive publishes an annual sustainability report disclosing emissions data, packaging targets, and water usage goals. According to Colgate-Palmolive's 2023 sustainability report, the company has set targets to reduce virgin plastic use and increase recyclable packaging across its portfolio. Specific environmental data disaggregated at the Ajax brand level is not publicly available.

Labor

Ajax's labor practices are governed by Colgate-Palmolive's corporate policies, which include a published Supplier Code of Conduct and participation in third-party social compliance audits. Colgate-Palmolive discloses diversity and inclusion metrics and publishes a Modern Slavery Act statement covering its global supply chain. Brand-level labor data specific to Ajax is not separately disclosed in public filings.

Ajax products on Amazon

16 products from Ajax, sold on Amazon (US). Leif earns a commission on qualifying purchases.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public ESG data — not customer reviews. Ratings are directional, not precise scores. Read how scoring works and our full methodology. New to this? Learn how to spot greenwashing and what each certification actually proves.

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Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice