SUPPLIER
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Stated attributes
Publicly stated commitments — not necessarily independently verified.
Ethique
Personal Care/BeautyHeadquartered in New Zealand
Ethique is a New Zealand-based personal care brand founded in 2012 by Brianne West, specializing in solid, waterless beauty bars including shampoo, conditioner, body wash, and skincare products. The company sells globally through its own website and retail partners across New Zealand, Australia, the United States, the United Kingdom, and other markets. Ethique is widely recognized for its focus on plastic-free, concentrated solid formulations as an alternative to conventional liquid personal care products.
- PETA Approved Vegan ↗
- Climate Neutral ↗
- Leaping Bunny ↗
- B Corp ↗
- Fair Trade
- Sustainable packaging
- Waste reduction
- Animal welfare
How Ethique scores
Three pillars, scored independently. Higher is better.
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Environmental76.9Likely great
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Labor40Likely fair
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Compliance84.6Likely great
What Ethique does well
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B Corp Certified
Ethique has held B Corporation certification from B Lab, indicating it has met B Lab's verified standards for social and environmental performance, accountability, and transparency. The certification has been maintained across multiple certification cycles since the company's early years.
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Plastic-free and compostable packaging
According to the company's published materials, all Ethique product packaging is designed to be compostable or recyclable, with no virgin plastic used in primary packaging, consistent with the brand's core product model of solid, waterless bars.
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Palm oil-free formulations
Ethique publicly states that its products are formulated without palm oil or palm oil derivatives, addressing a commonly cited deforestation concern in the personal care industry.
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Leaping Bunny / Cruelty-Free Certification
Ethique has been certified as cruelty-free, with the brand listed as not testing products or ingredients on animals, consistent with its publicly stated cruelty-free positioning.
The detail
Environment
Ethique's products are formulated as solid, waterless bars, which the company states reduces product weight and volume for shipping and eliminates the need for plastic bottles. According to the company, all packaging is compostable or recyclable, and the brand claims to have prevented millions of plastic bottles from being produced since its founding. Ethique holds B Corp certification, which includes an environmental performance assessment. The company has publicly stated commitments to using palm oil-free or sustainably sourced ingredients, and its manufacturing is reported to take place in New Zealand.
Labor
Ethique is a certified B Corporation, and B Lab's assessment includes evaluation of worker practices such as wages, benefits, and workplace environment. The company is a relatively small, privately held business, and detailed public reporting on supply chain labor audits, diversity metrics, or third-party labor certifications beyond B Corp is limited. Manufacturing is reported to occur in New Zealand, which is subject to New Zealand employment law including minimum wage and health and safety regulations. No major independent labor audits or supply chain transparency reports have been publicly published by the company as of available information.
Ethique products on Amazon
21 products from Ethique, sold on Amazon (US). Leif earns a commission on qualifying purchases.
Leif's rating reflects an independent sustainability assessment of the brand — drawing on
disclosures, third-party certifications, and public information on its practices — not customer reviews.
Ratings are directional, not precise scores.
Read how we rate.
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and what each certification actually proves.