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Good Earth Soap Co

Beauty
Leif rating: Likely Good

Good Earth Soap Co is a micro, woman-owned, handmade body care brand based in Green Bay, Wisconsin, founded in 1999 by a single founder (Tracy) who makes every product by hand. The brand demonstrates meaningful engagement with environmental sustainability — publishing specific packaging choices, named offset partners (TerraPass, GreenSpark), and charitable recipients — and self-identifies as a 1% for the Planet member. However, the brand lacks third-party audited certifications (no B Corp, no Leaping Bunny, no USDA Organic), publishes no formal labor policies (appropriate given micro scale), and its carbon-neutral claim rests on unaudited self-reported TerraPass offsets rather than a verified net-zero methodology.

Good Earth Soap Co products

4 products from Good Earth Soap Co, sold by Zero Waste Outlet. Leif List may earn a commission when you buy through our partnership with Zero Waste Outlet via Awin.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public ESG data — not customer reviews. Ratings are directional, not precise scores. Read how scoring works and our full methodology. New to this? Learn how to spot greenwashing and what each certification actually proves.

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Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice