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Puracy

Health & Household

Puracy is a Texas-based cleaning and personal care brand offering plant-based formulas with detailed ingredient transparency. Products are at least 98.5% natural and biobased, backed by USDA BioPreferred and PETA Cruelty-Free certifications. The brand emphasizes reduced plastic packaging through concentrates and refill pouches, with refill pouches saving over 90% in plastic, water, and energy compared to standard bottles. However, the company lacks a published supplier code of conduct, does not disclose labor policies, and has not established quantified environmental reduction targets or published a formal sustainability report.

How Puracy scores

Three pillars, scored independently. Higher is better.

Puracy products on Amazon

46 products from Puracy, sold on Amazon (US). Leif earns a commission on qualifying purchases.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public information on its practices — not customer reviews. Ratings are directional, not precise scores. Read how we rate. New to this? Learn how to spot greenwashing and what each certification actually proves.

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Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice