beta

Unpaste

Beauty
Leif rating: Likely Good

Unpaste is a small US-based oral-care brand selling waterless toothpaste tablets in fully plant-based compostable packaging, founded by two co-founders (Lin and Patrick) who distribute under the Unpaste name in North America. The brand holds verified Leaping Bunny cruelty-free certification since 2021 and publishes a detailed ingredient list with per-ingredient rationale, making it notably transparent on formulation. However, it discloses nothing about its current manufacturing partner, labor practices, or supply-chain oversight, and its carbon-neutral manufacturing claim is not backed by a named third-party auditor or published carbon footprint data.

What Unpaste does well

Unpaste products

2 products from Unpaste, sold by Zero Waste Outlet. Leif List may earn a commission when you buy through our partnership with Zero Waste Outlet via Awin.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public ESG data — not customer reviews. Ratings are directional, not precise scores. Read how scoring works and our full methodology. New to this? Learn how to spot greenwashing and what each certification actually proves.

More sustainable brands

SUPPLIER

—

See full breakdown ↓

Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice