Independent ratingsBrands can’t pay to change themHow we rate

Wrangler

Apparel/Footwear

Headquartered in United States

Wrangler, owned by Kontoor Brands, markets sustainability commitments through its 'We Care' platform with specific targets including water conservation (10 billion liters saved by 2025) and sustainable cotton sourcing (100% by 2025). However, independent assessments note significant gaps: approximately 65% of Wrangler's cotton remains conventionally grown, the brand lacks major third-party certifications like Fair Trade or SA8000, and documented labor violations in African factories (2019) revealed sexual harassment and coercion affecting thousands of workers. While the company is a Fair Labor Association member and has responded to these incidents with oversight agreements, full supply chain transparency remains limited, and workers' wages in some regions fall below living standards.

How Wrangler scores

Three pillars, scored independently. Higher is better.

Reported concerns and allegations

Reports and allegations from named sources, linked so you can read them yourself. Being listed here doesn’t mean a claim is proven.

Wrangler products on Amazon

1 product from Wrangler, sold on Amazon (US). Leif earns a commission on qualifying purchases.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public information on its practices — not customer reviews. Ratings are directional, not precise scores. Read how we rate. New to this? Learn how to spot greenwashing and what each certification actually proves.

More sustainable brands

SUPPLIER

—

Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice