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Free the Ocean

Home-kitchen

Free the Ocean is a Seattle-based e-commerce retailer founded in 2019 by Mimi Ausland that sells plastic-free household and personal care products, pledging to remove 10 pieces of ocean plastic per purchase through partnerships with Sustainable Coastlines Hawaii and Parley for the Oceans. The brand emphasizes plastic reduction and ocean conservation but lacks formal third-party sustainability certifications and detailed supply chain transparency.

Reported concerns and allegations

Reports and allegations from named sources, linked so you can read them yourself. Being listed here doesn’t mean a claim is proven.

Free the Ocean products

191 products from Free the Ocean, sold by Free the Ocean (showing 60 of 191). Leif List may earn a commission when you buy through our partnership with Free the Ocean via Awin.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public information on its practices — not customer reviews. Ratings are directional, not precise scores. Read how we rate. New to this? Learn how to spot greenwashing and what each certification actually proves.

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Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice