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Independent ratings · planet + people

Let’s cut the BS. It’s time we hold brands to a higher standard.

Find products from brands that actually care, rated on planet and people.

How we rate About us
Set of 2 Avocado Huggers - Fresh Green
LIKELY·EXCELLENT★

Set of 2 Avocado Huggers - Fresh Green

Food Huggers➚
3-in-1 Balmie Crayon Trio Set
LIKELY·GREAT

3-in-1 Balmie Crayon Trio Set

Axiology➚
Green Llama All-Purpose Cleaner Refill Tablets - All Purpose - Lemongrass
LIKELY·GREAT

Green Llama All-Purpose Cleaner Refill Tablets - All Purpose - Lemongrass

Green Llama➚

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Based on your preferences and scores

Top Apparel

Good for the planet — and made fairly

Most tools stop at packaging. We score everyday brands on both sides of “good” — environmental impact and labor ethics, from supply-chain human rights to fair wages — so a product that fits your values fits all of them.

PlanetPackaging, ingredients, climate impact, and verified eco-certifications.
PeopleLabor rights, fair wages, supply-chain transparency, ethical sourcing.

Top Home & Kitchen

Trust, not vibes

How we rate brands

Every rating comes from the same three steps.

  1. 1Verified certificationsWe start with certifications we can check against a public registry — B Corp, USDA Organic, EPA Safer Choice and others.
  2. 2The public recordThen we read what’s publicly known about each brand’s practices, controversies, and commitments.
  3. 3An honest labelWhen there’s enough to judge, you get a clearly-marked “Likely” rating. When there isn’t, we mark it Unrated.

Top Grocery

A discovery tool for your exact values

Shop your exact valuesFilter for what you care about — organic, cruelty-free, fair labor, made in USA — across sustainability and human-rights ethics.
Weigh price against scoreSee price and score side by side, so you can find cheaper products that still rate well — great picks for less, not just the priciest.
Straight to where to buyEvery product links right to its page. Discover something that fits, then buy it in a click.

Top Personal Care

Certifications we verify

We check these against public registries rather than taking a brand’s word for it.

B Corp Independently audited social & environmental performance.
USDA Organic Certified organic ingredients and sourcing.
EPA Safer Choice Screened for safer chemical ingredients.
1% for the Planet Members give 1% of sales to the environment.
Leaping Bunny Certified cruelty-free, no animal testing.
ENERGY STAR Meets federal energy-efficiency standards.

Top Baby

Guides & articles

How to Spot GreenwashingTell a real environmental claim from marketing language.Guide · 4 min read Sustainability Certifications ExplainedWhat each label actually certifies, and what it doesn’t.Guide · 6 min read What B Corp Certification Actually MeansWhat the seal proves, what it ignores, and how to check it.Guide · 4 min read What USDA Organic Actually CertifiesThe four label tiers, and what the seal leaves out.Guide · 4 min read How Scoring WorksHow certifications and public information become a rating.Guide · 6 min read All guidesEvery guide and explainer we publish.Index · all guides

Top Pets

Top Sports & Outdoors

Frequently asked questions

How are scores calculated?We blend verified certifications with public information on each brand’s practices, controversies, and commitments into a single rating. When there’s enough to judge, you get a clearly-marked “Likely” rating; when there isn’t, we mark it Unrated rather than guess.
What do “Likely” and “Unrated” mean?“Likely” is our honest best read from certifications and public info, not a hard guarantee. “Unrated” means we don’t yet have enough reliable information — we’d rather say so than fake certainty.
Can brands pay to improve their rating?No. Ratings come from independent certifications and public information only. Brands can’t pay to change a rating.
Where does your data come from?Certification registries (B Corp, USDA, EPA Safer Choice and others) and public information on each brand’s practices, controversies, and commitments.
Why do you use AI?Because AI lets us cover ground that used to need a research team. Reading a brand’s reporting, its filings, its certifications and the coverage of what it has actually been caught doing — across thousands of brands — was a staffed job until recently. It isn’t now. A registry only tells you what a brand was certified for; it can’t tell you about a labor controversy or a walked-back climate pledge. AI reads the public record and turns it into plain language at scale. Certifications are still checked against the issuing registry, and when the evidence is too thin the brand stays Unrated.
Is Leif List free?Yes — no subscription and nothing gated. We earn affiliate commissions on qualifying purchases at no extra cost to you, and they never affect a rating.

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