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Alaffia

Beauty & Personal Care

Alaffia is a Black-owned beauty brand that sources fair-trade shea butter and coconut oil from women-led cooperatives in West Africa, with verified ECOCERT certification ensuring cooperative members receive 15-25% above market price and salaries significantly higher than regional averages. The brand commits to clean formulations free of parabens and phthalates, though environmental disclosures around energy use and water conservation remain limited. Strong labor protections and verified fair-trade practices stand as core strengths, while more comprehensive environmental impact reporting would close notable transparency gaps.

How Alaffia scores

Three pillars, scored independently. Higher is better.

Alaffia products on Amazon

60 products from Alaffia, sold on Amazon (US). Leif earns a commission on qualifying purchases.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public information on its practices — not customer reviews. Ratings are directional, not precise scores. Read how we rate. New to this? Learn how to spot greenwashing and what each certification actually proves.

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Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice