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Attitude

Beauty & Personal Care

Attitude is a Canadian personal care and household products brand founded in 2006 that emphasizes clean, naturally-derived ingredients certified by the EWG and carries PETA cruelty-free certification. The brand has planted 2 million trees since 2020 and saved 1,000 tons of plastic through refillable packaging and plastic-free options, with manufacturing conducted in its own Montreal facility powered by hydroelectricity. However, the brand lacks transparency on labor practices—it discloses no worker wage standards, supply chain code of conduct, or independent labor audits, making labor conditions a significant gap in its sustainability claims despite strong environmental commitments.

How Attitude scores

Three pillars, scored independently. Higher is better.

Attitude products on Amazon

55 products from Attitude, sold on Amazon (US). Leif earns a commission on qualifying purchases.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public information on its practices — not customer reviews. Ratings are directional, not precise scores. Read how we rate. New to this? Learn how to spot greenwashing and what each certification actually proves.

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Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice