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Beiersdorf AG

Household/Personal Care
Leif rating: Likely Good

Headquartered in Germany

Beiersdorf AG is a large multinational personal-care company (40,566 employees globally) with a structured sustainability program centered on its 2045 net-zero target, validated by the Science Based Targets initiative. The company has achieved 30% recycled content in packaging and removed solid microplastics from NIVEA and Eucerin products, targeting 50% reduction in fossil-based virgin plastic by 2025. On labor, Beiersdorf requires suppliers to comply with an extensive Code of Conduct (signed by 90% of procurement volume) aligned with ILO standards, enforced through third-party audits. However, the brand faces recent controversies: a 2025 class-action lawsuit alleging that Nivea 'Nourish by Nature' and 'Naturally Good' lines misrepresent synthetic ingredients as natural origin, and a 2025 Swiss competition investigation into alleged predatory pricing practices toward Migros.

How Beiersdorf AG scores

Three pillars, scored independently. Higher is better.

What Beiersdorf AG does well

Controversies

Reported issues Leif found in public sources. Their presence lowers the rating.

The detail

Environment

Beiersdorf publishes an annual sustainability report disclosing greenhouse gas emissions across Scopes 1, 2, and 3, and has set targets validated by the Science Based Targets initiative (SBTi) for emissions reductions. According to the company's 2023 sustainability report, Beiersdorf has committed to increasing the use of renewable energy in its own operations and to improving the recyclability of its product packaging. The company reports on water consumption at its production sites and has stated goals around reducing plastic use and increasing the share of recycled content in packaging. Beiersdorf holds ISO 14001 environmental management certification at a number of its production facilities.

Labor

Beiersdorf publishes a Supplier Code of Conduct and conducts supplier audits as part of its supply chain management program, with sourcing spanning Europe, Asia, and the Americas. The company reports on workforce diversity metrics, including gender representation at management levels, in its annual sustainability report. Beiersdorf has published a Modern Slavery Act statement in compliance with UK requirements and participates in the UN Global Compact, committing to its principles on labor rights. The company reports on employee health and safety indicators, including lost-time injury rates, in its annual disclosures.

Beiersdorf AG products on Amazon

2 products from Beiersdorf AG, sold on Amazon (US). Leif earns a commission on qualifying purchases.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public ESG data — not customer reviews. Ratings are directional, not precise scores. Read how scoring works and our full methodology. New to this? Learn how to spot greenwashing and what each certification actually proves.

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Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice