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Headquartered in Bermuda
Helen of Troy Ltd. is a multinational consumer products company with 1,883 full-time employees and 1.7+ billion in annual revenue, operating in two segments: Home & Outdoor (OXO, Hydro Flask, Osprey) and Beauty & Wellness (Drybar, Curlsmith, Vicks, Braun). The company has published five annual sustainability reports and maintains a formalized ESG strategy with board-level oversight through the Corporate Governance Committee. On environmental matters, Helen of Troy has committed to science-based emissions targets (46.2% Scope 1&2 reduction and 42% Scope 3 reduction by 2030) and is implementing supplier engagement initiatives to improve energy efficiency and environmental performance, particularly with 60% of major suppliers reporting through environmental assessment tools like Higg FEM. However, the company faces significant environmental challenges, with 95% of its carbon footprint concentrated in manufacturing and materials sourcing, and 83% of finished goods sourced from Asia (57% from China) creating supply chain complexity. On labor practices, Helen of Troy requires suppliers to comply with its Supplier Code of Conduct addressing no child labor, no forced labor, and safe working conditions, yet direct transparency on wage practices and independent third-party audit results remains limited, and no major labor certifications (SA8000, Fair Trade) are held.
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In 2021, Helen of Troy faced EPA enforcement action regarding packaging labeling claims for air and water filtration products. The company halted shipments of impacted products and worked with the EPA to approve new labeling claims; water filtration products resumed shipment but air filtration remained on hold. A $4.4 million accrual was recorded in FY2026 related to EPA packaging and labeling compliance discussions.
Helen of Troy's new Tennessee automated distribution center experienced technology integration issues with Curlsmith's enterprise resource planning system, causing fulfillment delays for Hydro Flask and other brands. The integration problems impacted customer orders and generated revenue losses in Q1 FY2025.
Helen of Troy's 10-K filing discloses that 83% of finished goods are sourced from Asia (57% from China), creating vulnerability to tariff increases and supply chain disruptions. The company notes tariff-driven cost pressures and is expanding sourcing to Southeast Asia in response, indicating ongoing supply chain concentration risk.
In August 2026, a new class action lawsuit was filed against Helen of Troy urging investors to seek recovery for alleged securities fraud violations, with a lead plaintiff deadline of August 3, 2026.
20 products from Helen of Troy Ltd., sold on Amazon (US). Leif earns a commission on qualifying purchases.