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Wholesome

Grocery & Gourmet Food

Wholesome is an organic sugar and sweetener brand that has pioneered Fair Trade certification for sugar, agave, and honey. The brand sources from farming communities across Central and South America, Africa, and Asia, and has paid over $28 million in Fair Trade premiums since 2005 to support farmer livelihoods, education, and community infrastructure. Many products carry USDA Organic and Fair Trade Certified labels, with select lines now Regenerative Organic Certified—demonstrating commitment to sustainable agriculture that builds soil health. However, the brand lacks published sustainability reporting and detailed supply chain governance documentation beyond its certification claims.

How Wholesome scores

Three pillars, scored independently. Higher is better.

Wholesome products on Amazon

14 products from Wholesome, sold on Amazon (US). Leif earns a commission on qualifying purchases.

Leif's rating reflects an independent sustainability assessment of the brand — drawing on disclosures, third-party certifications, and public information on its practices — not customer reviews. Ratings are directional, not precise scores. Read how we rate. New to this? Learn how to spot greenwashing and what each certification actually proves.

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Stated attributes

Publicly stated commitments — not necessarily independently verified.

In Practice