SUPPLIER
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Stated attributes
Publicly stated commitments — not necessarily independently verified.
Billion Dollar Beauty
BeautyBillion Dollar Beauty is a woman-owned beauty brand founded in 2004 by Natalie Plain, operating as a small company (~17 employees) from Irvine, California. The brand has two verified certifications (Leaping Bunny Cruelty-Free and BeVeg Vegan) and shows specific sustainability efforts around packaging waste reduction through its Billion Dollar Box product line. However, public disclosure of sustainability commitments, labor practices, supply chain details, and forward-looking environmental targets is minimal.
What Billion Dollar Beauty does well
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Leaping Bunny
BDB is proudly a Leaping Bunny Certified Cruelty-Free company. This means we do not conduct or commission any animal tests
Reported concerns and allegations
Reports and allegations from named sources, linked so you can read them yourself. Being listed here doesn’t mean a claim is proven.
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Trademark infringement lawsuit against Anastasia Beverly Hills
In October 2025, Billion Dollar Beauty (Petunia Products Inc.) filed a lawsuit against Anastasia Beverly Hills founder Anastasia Soare for trademark infringement, claiming her book title 'Raising Brows: My Story of Building a Billion-Dollar Beauty Empire' violates BDB's trademarks including 'Raising Brows' and 'Billion Dollar Beauty'
Billion Dollar Beauty products
116 products from Billion Dollar Beauty, sold by Billion Dollar Beauty (showing 60 of 116). Leif List may earn a commission when you buy through our partnership with Billion Dollar Beauty via Awin.
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![Billion Dollar Beauty Brow Pomade [Pan Only]](https://cdn.shopify.com/s/files/1/0483/3588/0360/files/web_build_a_box_browpomade_blonde_a2344b8e-0b51-43a8-8ec2-5b02c6ad9e34.png?v=1725000210)
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![Billion Dollar Beauty Brow Powder [Pan Only]](https://cdn.shopify.com/s/files/1/0483/3588/0360/products/powder-_taupe.png?v=1603751740)
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Leif's rating reflects an independent sustainability assessment of the brand — drawing on
disclosures, third-party certifications, and public information on its practices — not customer reviews.
Ratings are directional, not precise scores.
Read how we rate.
New to this? Learn how to spot greenwashing
and what each certification actually proves.